Coming soon: Sales and marketing truths
Everyone is chasing followers. Dubai still runs on trust.
Why reach is not the same as trust, and why trust still closes deals in Dubai.
InsightsOn marketing and selling in the UAE and GCC
Irfan Khan’s own views, from the shop floor to the boardroom. The first articles are in preparation.
Articles
Dubai then and now: how this city's shoppers have changed
What has shifted in how Dubai buys, and what has not.
What the retail floor taught me about selling
Reading a customer before they speak, and handling objections face to face.
Running one team for 7 channels: why I built Digitizer this way
How Digitizer is organised, and the lessons behind it.
Why brands win or fail in Dubai: patterns from the market
What the brands that last have in common. Patterns, not names.
Selling to Saudi Arabia from Dubai: what carries over and what does not
A GCC angle on running sales and marketing across the border from a UAE base.
What UAE brands get wrong about marketing budgets
Where budgets go and where they leak, from Digitizer's client work.
The platforms changed. The Dubai customer did not.
What stays true about selling in Dubai, whatever the channel.
Five themes
Every article belongs to one of them.
Dubai then and now
How Dubai's shoppers, brands and market have changed.
Sales and marketing truths
Straight talk on what UAE brands get right and wrong.
From the retail floor
Lessons on people and selling from the shop floor.
The founder journey
Building Digitizer: the grind, the wins, the lessons.
Why brands win or fail in Dubai
Patterns from the market. Never named brands.
Book Irfan to speak
Keynotes, panels and podcasts on trust, retail and marketing in Dubai and the GCC. In English or Hindi.