Coming soon: Sales and marketing truths
Everyone is chasing followers. Dubai still runs on trust.
Why reach is not the same as trust, and why trust still closes deals in Dubai.
Irfan Khan Marketing in Dubai and the GCC, from the shop floor to the boardroom
- Lulu Hypermarket
- LuLu Exchange
- GCC Exchange
- Apparel Group
- Giordano
- Joyalukkas
- AW Rostamani
- Sheraton
- Rasasi Perfumes
- Ahmed Al Maghribi Perfumes
- Surrati Perfumes
- Liali Jewellery
- Tasty Food
- Al Khoory
- Yutong
- World Bazaar Luxury Furniture
- Floors and Linen
Everyone is chasing followers.Dubai still runs on trust.
Irfan Khan
16 years in Dubai, from the shop floor to the boardroom
Retail taught him how people buy. Recruitment taught him how people decide who to trust. Today he runs one team for seven marketing disciplines, for brands across the UAE and the GCC.
- Mumbai airport ground staff
- Giordano sales to store manager
- Landmark Group
- AG Enterprise
- Recruitment and HR
- Digitizer 2020
- United Arab Emirates
- Saudi Arabia
- Qatar
- Kuwait
- Bahrain
- Oman
Insights
Straight talk on marketing and selling in Dubai and the GCC.
Dubai then and now: how this city's shoppers have changed
What has shifted in how Dubai buys, and what has not.
What the retail floor taught me about selling
Reading a customer before they speak, and handling objections face to face.
Running one team for 7 channels: why I built Digitizer this way
How Digitizer is organised, and the lessons behind it.
Speaking
Talks, panels and podcast conversations for business and marketing audiences in the UAE and the GCC.
Trust over followers: why Dubai still buys from people it trusts
Everyone is chasing followers. In Dubai, deals still close on relationships and reputation.
Dubai then and now: how this market has changed, seen from the inside
How Dubai shoppers and brands have shifted, told by someone who has worked the market on the ground.
Lessons from the retail floor
Reading a customer before they speak, handling objections, and what the shop floor teaches marketers.
Sales and marketing truths for UAE brands
What brands in the UAE keep getting wrong, and what to do instead, including selling into Saudi Arabia from Dubai.
Book Irfan to speak
Keynotes, panels and podcasts on trust, retail and marketing in Dubai and the GCC. In English or Hindi.